Not Okay Co.’s first official release. Survival isn’t clean, it isn’t pretty — but it’s proof you’re still here. The Survival Pack is built around scars, exhaustion, and the sarcastic truth of making it through another day.

Each piece is oversized, distressed, and unapologetic. Acid wash tees, vintage wash fleece, and raw graphics that hit harder than fake smiles ever could.

The Ghost Lives Here — Every piece in Drop 1 carries the NOC ghost logo: a quiet symbol of survival, honesty, and refusal to fake it. Small on the front, loud on the back.

Thriving (LOL) — The ultimate sarcastic flex. For everyone who’s “fine” but actually fighting battles no one sees.

Scars Are Proof — A raw reminder that survival is strength. Every scar tells a story worth wearing.

• Tees — $39
  
• Hats — $34
  
• Hoodies — $75

Limited sale until September 30th. Once they’re gone, they’re gone.